From the WSJ, potential answers to why ‘cultural reform’ is taking more and more of the spotlight at a time when there should be more important affairs on the agenda:
What’s the purpose of all this effort at putting the need for a uniform Chinese culture front and center now, at a major Party conclave?
One aim is that many officials want to put the Party back front and center in the lives of people—be that through revolutionary nostalgia or providing cultural guidance. An increasing proportion of Party discourse has taken note of the mental pressures of modernization and the concomitant decline in social morality. Some officials write and act as if a lot more guidance from the top is needed, and that cultural direction supplied by the Party will address moral shortcomings in society. More than a few cadres clearly believe that using “the greatness of Chinese culture” is one way back into the daily lives of citizens—that is, something that they think all Chinese can agree on and celebrate around, and therefore thank the Party’s brand of socialism for.
There was another agenda being pushed at the plenum: combatting the deepening influence of social media.
The speed and reach of micro-blogging–and the competition that Weibo and others now pose for the official media—worry many cadres who think that it is the public, and not the Party, that is shaping society. While Chinese officials cannot yet agree on how to move against those netizens who are nasty towards political authority, the more conservative in the leadership continue to push for a harder line. Phrases such as the “the great rejuvenation of the Chinese nation” in an editorial in People’s Daily last week (in Chinese) may strike some readers as the same old celebratory rhetoric. But these are, in fact, important keywords: a “national culture,” secured and delivered from above if hardliners have their way, could well be accompanied by a deeper crackdown on netizens.